Who knew that a major US industry — in this case the pistachio growers of America — would have an entire publicity campaign surrounding What Americans Know About Korea™?
We already had Psy hawking pistachios during the Superbowl, with I guess some connection between his fluorescent suits and the color of the little nuts, and now Dennis Rodman and his buddy Kim Jong-un, most famous recently for his trips to North Korea to promote peace between the DPRK and the USA.
Fortunately for the Wonderful Pistachios campaign, K-pop has brought all kinds of Korea images to the American public. Maybe the next commercial will have the guy from oldboy cracking open a few of those nuts with his hammer.
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