If I were a gutsy Hyundai-Kia ad executive, I would go to medal-winningest winter Olympian Apolo Anton Ohno and sign him for a couple of tongue-in-cheek adverts.
The envisioned ads for Hyundai-Kia, America's fourth-largest automaker, would take a friendly dig at recent massive recall-worthy "quality issues" of Ford and now Toyota, not to mention Mr Ohno's own preferred method of winning Olympic medals without coming in first, second, or even third:
Of course, in addition to being a hard sell with the home crowd, this has the potential to backfire: "Hyundai?! Oh, no!" would become the new "Kia?! More like K.I.A.!"
Pearls of witticism from 'Bo the Blogger: Kushibo's Korea blog... Kushibo-e Kibun... Now with Less kimchi, more nunchi. Random thoughts and commentary (and indiscernibly opaque humor) about selected social, political, economic, and health-related issues of the day affecting "foreans," Koreans, Korea and East Asia, along with the US, especially Hawaii, Orange County and the rest of California, plus anything else that is deemed worthy of discussion. Forza Corea!
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Okay, that was hilarious.
ReplyDeleteHey, that Hyundai in the pic actually looks like a really cool car. They've really made some strides.
ReplyDeleteThat's a Hyundai Genesis Coupe, and yes, it's a really cool car.
ReplyDelete