Get it all, without spending it all.

That would be how I characterize Hyundai's advertising campaign for the Hyundai Genesis [above], the once derided flagship Korean automaker's venture into the luxury car market. I'll post them a bit later, but their television ads make the impressive case that what you're getting is better than the comparable Audi, Mercedes, BMW, or Lexus, but you're not going to pay an arm and a leg for it. 

The ads have been catching my attention for some time now, and an old Marmot's Hole thread, circa 2005, about Hyundai's plans to give Lexus a run for its money (and the people praising or pooh-poohing those plans) spurred me to write something about this. Here it is.

I share the opinion that Hyundai may be planning to "spin off" the Genesis line into its own brand, like Toyota's Lexus, Honda's Acura, or Nissan's Infiniti. Especially after the Genesis Coupe [below] hits the marketplace in 2010. 

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