This year, the goal is to get enough voters to question Senator Obama's patriotism, American citizenship, religious faith, etc., that he won't win election. This is where we get the memes — often repeated in right-wing blogs and talk radio — that "B. Hussein Obama" is a Manuchurian candidate of sorts for Muslim extremists, among other things.
Media Matters is tasked with calling foul on incorrect things put forth in the media, though they tend to attack right-wing positions more than left. They often target "fair and balanced" Fox News, which is often not fair, not balanced, and increasingly not news. With the "Swiftboating 2.0" article linked above, you can see not just what the memes are, but who is generating or repeating them and how.
To be fair, many of the same usual suspects also went after Senator John McCain when he was running against then-Texas Governor George W. Bush for the GOP nomination in 2000. Had it happened to me, the smear campaign done to McCain would have made me extremely bitter, enough that I might not be able to stand in the same room as the president. But if McCain wants to get elected, he needs to play nice with Dubya and he needs to cater to the listeners, viewers, and readers of the right-wing media that crucified him eight years ago. (Enter Sarah Palin, a darling of Rush Limbaugh who had been pushing for putting her on the ticket.)
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